The Secret Behind SEO Professionals
Picking a great SEO agency for your digital marketing specialists campaign may be a challenging task. There are plenty of agencies out there who specialize in Search Engine Optimization, but how can you trust that each will really push your Google rankings to the top?
It always pays when looking for an SEO agency to not simply look into their past and current client base, but in addition to inquire about their achievements. What Google rankings have they attained for past clients? How long did it take? And the way much did the site traffic increase? All too often, it takes around 3 months or even more for rankings to improve on Google and traffic should increase from about 50% upwards. At this stage, you might also want to inquire should the agency offers any subscriptions for post-optimization maintenance. A great company should, since maintaining high SEO rankings requires ongoing care.
Additionally, it helps to look for an SEO agency that offers a full array of services. 'On-page services' like website analysis, content optimization, page optimization, internal link building and ranking and traffic management should be offered. 'Off-site' SEO services should include keyword research, competitor analysis, external link building, and off-page promotion. It could also help to ask your prospective company when you are required to approve anything before they go ahead with it. If they say 'yes', it's really a good sign they're honest and prepared to work closely with you. To increase your rankings, an SEO agency needs to employ many different tasks, not just a couple of, so be wary of companies that just offer limited or dodgy services.
The right SEO company is essential to provide the right SEO services and features to the business. Not every SEO can handle all of the different kinds of businesses in the market. Hence, some SEO agencies tend to focus on certain niche markets to hone their skills and creativity. There may be special requirements from certain niche markets which only skilled and creative SEO agencies can handle. These may cost a little more than the other general SEO company service providers. It depends upon the SEO industry vision and modus operandi.
Every SEO company will operate differently determined by their modus operandi and business objectives. Although most have similar offerings and services, some may stand out more than others in terms of service standard and creativity.
Another thing to consider is any agency that offers to increase your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. They are often generally known as "black hat SEO" and may get you banished from major search engines, which is often hugely detrimental to your business. Also keep an eye out for automatic, bulk submissions to internet search engines. Automatic submissions are not considered best practice and it is must more beneficial for you if a company conducts manual submissions. Always make certain that an SEO agency is open about their methodologies used - any secrecy could mean they're using "black hat" techniques.
It is critical to do not forget that high prices within an SEO agency do not necessarily mean the best quality. Instead, choose a company based upon their client base, reputation and their own site optimization and Google rankings. Similarly, if a company is offering you "guaranteed" #1 rankings for a ridiculously low price, it is probably too good to be true. Collecting several quotes is a good way to start and always make certain quotes are supported by a contract, so you know precisely what you are getting for your money. It will also help to ask what their payment terms are and if they have any fees for early termination.
Lastly, a trustworthy SEO agency should offer and conduct thorough and specific keyword research as a part of their SEO services. Some companies shall include keyword research as a given, but be wary of any company that asks you to provide the keywords for their work. While they might ask for your opinion, the keywords used should be determined by their research, analytics and competitor scope, not on the you tell them. Remember, they are meant to be the SEO experts - not you! "Guessing" your keywords isn't efficient and a great SEO agency will research your keywords thoroughly before recommending them.